Custom Installations

Our Story

Oberg & Lindquist is the oldest independent GE dealer in the US and has received numerous awards, including the prestigious BrandSource Dealer of the Year (Northeast region) in 2004 and 2006 and The Record’s #1 Appliance Dealer award in 2008. In addition to GE appliances, Oberg & Lindquist is proud to offer products from Sub-Zero Wolf, Weber, Miele, Bosch, Broan, Dacor, Electrolux, Frigidaire, GE Appliances, Hotpoint, Jenn-Air, Maytag, Samsung, Thermador, U-Line, Vent-A-Hood, Viking, Waste King, Whirlpool and Zephyr.

How did we get to where we are today? In 1925, a young man immigrated to the United States from Sweden. He settled in New Jersey and began working in the lumberyards in Newark. This talented wood-worker was Nils Oberg. Over the next few years, he perfected his cabinetry skills and opened his own small workshop. Then, in 1951, he and fellow dockworker Erik Lindquist decided to start their own business making custom cabinetry. In time, their beautiful workmanship was discovered by GE executives and they offered the two workmen the opportunity to practice their craft and become a GE appliance distributor.

Since those early days, Oberg & Lindquist has prospered and become a destination store for homeowners seeking the best quality products for their living space. Their 6-building complex in Westwood, New Jersey includes two warehouses and a large retail space for appliances with a studio for live cooking demonstrations. Debra Oberg, one of the owners, states, “We wanted to create an area for customers to feel as though they were in their own kitchens and could see chefs using the appliances. On Saturdays we offer live chef demonstrations by renowned chefs such as Chef Angie, who is featured on the Food Network and on the hit show “Chopped.”

Oberg & Lindquist employees and owners are dedicated to providing service above all. Debra Oberg says, “We’re truly blessed with the people we have. They are part of the Oberg & Lindquist family. We strive to deliver quality products and superb customer service. We offer free in-home estimates for custom installation of new or replacement appliances, and stand behind our work.”